Press Release

Residential Cleaning
Residential Cleaning

Angie's Award



Contact: Matteo Berloffa-Spadafora
Phone: 310-916-6885



Secondary Contact: Ernie Hartong,  CEO, ARCSI
Phone: 614-547-0887

Cleaning Service Meets Rigorous Business and Industry Standards to Qualify


January 3, 2017 – Los Angeles, CA - Local cleaning company White Coral Janitorial Services, LLC has been awarded the prestigious ARCSI Accredited Residential Cleaning Service Seal by the Association of Residential Cleaning Services, International (ARCSI). In addition to adhering to a strict code of ethics, cleaning services that receive the Seal must also provide documentation that they are insured and bonded, conduct background checks for employees as part of their hiring process, participate in ongoing industry continuing education programs, and proof the company has been in business for at least two (2) years.


“As the not-for-profit international trade association representing the residential cleaning industry, ARCSI believes that in documenting and verifying information before awarding our prestigious seal and accreditation,” said ARCSI CEO Ernest J. Hartong. “We are providing consumers a level of expectation and confidence regarding the professionalism, ethical business practices, and commitment to continuing education from company they are considering giving access to their homes.”


White Coral Janitorial Services, LLC owner, Matteo Berloffa-Spadafora, is thrilled to be among the elite residential cleaning businesses that have been admitted to the program. “The Accredited Residential Cleaning Services Seal is a program that allows us to demonstrate that we are committed to excellence in our operation and the services we provide to consumers.  The Seal provides consumers with a higher level of confidence, and we are proud to be held to those standards.”


If you’d more like more information on The Accredited Residential Cleaning Services Seal, or to interview ARCSI CEO, Ernie Hartong, call 614-547-0887 or e-mail For more information on White Coral Janitorial Services, LLC, contact Matteo Berloffa-Spadafora at 310-916-6885.




The Association of Residential Cleaning Services, International (ARCSI) is a division of ISSA and was established to assist residential cleaning service owners and professionals in starting, promoting, building and expanding their businesses. With members in the US, Canada, the Philippines, Australia and throughout Europe, ARCSI is committed to providing valuable information to ensure the growth and development of our members' businesses. For more information, visit or call 614-547-0887.

Maids Santa Monica Earns Esteemed 2016
Angie’s List Super Service Award
Award reflects company’s consistently high level of customer service

Maids Santa Monica has earned the home service industry’s coveted Angie’s List Super Service Award, reflecting an exemplary year of customer service to members of the local services marketplace and consumer review site in 2016.

This achievement is particularly significant as Angie’s List experienced unprecedented member growth in 2016. More than 1.6 million consumers, many of whom were eager to quickly hire highly qualified service pros, joined Angie’s List after the company added a new, free membership tier.

“Companies that can meet higher demands without missing a beat in their exemplary performance standards truly do stand apart from their peers,” said Angie’s List Founder Angie Hicks. “Only the top 5% of the housecleaning companies in Los Angeles were able to do it.”

Angie’s List Super Service Award 2016 winners have met strict eligibility requirements, which include an “A” rating in overall grade, recent grade, and review period grade. The SSA winners must also be in good standing with Angie’s List, pass a background check and abide by Angie’s List operational guidelines.

Service company ratings are updated daily on Angie’s List as new, verified consumer reviews are submitted. Companies are graded on an A through F scale in areas ranging from price to professionalism to punctuality.

For more than 21 years, Angie’s List restricted access to its verified reviews to consumers who paid membership fees. When the company removed that barrier, some companies worried that the new, nonpaying members would not be as engaged as members of the past. Experience has shown, however, that these newly added members are just as engaged – across all age groups – as prior members. Also, because the company continues to adhere to its review verification process, there has been no degradation of review quality.

“The biggest change at Angie’s List is that we are connecting even more consumers to high quality service professionals,” Hicks said. “And that’s good for everyone.”


Angie's List helps facilitate happy transactions between more than 4.5 million consumers nationwide and its collection of highly rated service providers in more than 720 categories of service, ranging from home improvement to health care. Built on a foundation of more than 10 million verified reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.